For their big Medicare push, a major healthcare company wanted to celebrate living life to the fullest at every age by documenting the lives of senior athletes. This campaign features their real stories.
The 30-minute documentary we created ran statewide on major TV networks. We shot 30 hours of footage in 7 cities for 11 days, while conducting 13 interviews to create 30 minutes of content. We also finished 6 TV spots, 4 print ads, 6 social videos, and 2 online videos.
Shown here: The 30-minute piece, campaign manifesto, and a few print ads
Nutrena Animal Feeds Rebrand
It was time for a brand refresh for Nutrena animal feeds. To go along with new positioning, we created a campaign concept called "They're Like Family." I also developed an all-new brand voice and tone that scales across animal species from healthy pet foods to performance equine feeds.
First, we developed comprehensive brand guidelines. Then, we relaunched the brand with social content, videos, retail displays, collateral, print, banner ads, experiential, swag, and web content.
Shown here: Online video & print for 3 different species
Kill Kancer Video & Website
Karl Mueller co-founded and played bass for the internationally known rock band Soul Asylum. He died of esophagael cancer in 2005. His wife created a foundation in his honor, and she asked for our help to reach young people. Her goal was to teach them how to prevent cancer in their lives by making small lifestyle changes.
Our manifesto video is on the Kill Kancer homepage. It sets the tone for the brand and draws millenials in by featuring local hip hop artists, art, and familiar Twin Cities landmarks.
We created a website featuring short, digestible facts about cancer prevention, with links to learn more. Users can vow to make small lifestyle changes, get simple "how to" tips, and send email or text reminders and encouragement to themselves.
Shown here: Web video, website, & mobile site
Kill Kancer Manifesto
Ann Taylor Integrated Campaign & Retail
Ann Taylor's corporate social responsibility brand, "Responsibly, Ann," had us create a theme, campaign, microsite, video, and product hang tags to promote their goal of empowering 100,000 women in their global supply chain by 2018.
Shown here: Video script, in-store execution, & scarf tags
9/11 Memorial Non-traditional
The events of September 11th 2001 were a tragedy that changed the world. Eleven years later, we wanted to show the world we will always remember that day. Some friends and I painted American flags on crosswalks In New York City. The line "Live For Today" inspires us to move forward, while remembering and respecting the past.
Images of the crosswalks were picked up by major blogs: Ads of the World, Creativity, The Gothamist, and AdAge. They were also shared on facebook, twitter, tumblr, pinterest, instagram, flickr, and reddit, by the public and by celebrities. It seems we all remember that day together.
Shown here: Crosswalks in Brooklyn and the financial district, notable mentions on ad blogs, case study video
Live For Today 9/11
ProElite Brand Launch
We helped Cargill launch ProElite, a first-of-it's-kind line of ultra-premium horse feed. I did it all from the ground up: brand positioning, tagline, voice and tone, packaging, award-winning website, print ads, social campaign, tradeshow videos, retail collateral, and more.
Honored for excellence by The National Agri-Marketing Association and MN AdFed’s The Show.
What’s lurking in the murky water? What’s at the top of the jungle gym? Are there monsters under the bed? In Dom Knows What to Do, our six-year-old hero explores imagination, adventure, and friendship—everything childhood is about.
Little Dom conquers real and imagined fears by solving problems creatively. He overcomes internal conflicts until he meets his biggest challenge yet—the first day of school. And for the first time, he realizes he doesn’t know how to handle a tough situation.
With a simple plot, an empowering repetitive refrain, and vivid illustrations, Dom Knows What to Do appeals to young readers and parents alike.
Get your copy here! It’s also available on Amazon.
Visit our website to hear why kids, parents, and grandparents love the book so much.