The Xcel Energy Delivery Guy makes the invisible, visible. His charm and charisma bring personality to a necessary utility no one ever really thinks about.
"Know where to look" TV spot
"Serious business" TV spot
"Get down to business" radio
Nutrena Feeds Rebrand
Nutrena feeds needed a brand that reflected their mission to keep every animal happy and healthy. So we overhauled their entire identity and reintroduced them to the world with a cohesive yet versatile brand voice that could sell everything from performance equine feeds to chick starter to pet food.
ProElite Brand Launch
Website and packaging honored by MN AdFed’s The Show & The National Agri-Marketing Association
We launched ProElite, a first-of-it's-kind line of ultra-premium horse feed, from the ground up. I was responsible for developing the brand positioning, tagline, voice and tone, packaging, award-winning website, print ads, social launch campaign, tradeshow videos, retail collateral, and more.
The events of September 11th, 2001 were a tragedy that changed the world forever. Eleven years later, we wanted to show the world we will always remember that day. So we painted American flags on crosswalks In New York City. The line "Live For Today" inspires us to move forward, while remembering and respecting the past.
Live for today
Original Children's Picture Book
Introducing Dom Knows What To Do, a soft cover picture book for children ages 2-8. It’s 32 pages long with 203 words and full illustrations.
What’s lurking in the murky water? What’s at the top of the jungle gym? Are there monsters under the bed? In Dom Knows What to Do, our six-year-old hero explores imagination, adventure, and friendship—everything childhood is about.
Little Dom conquers real and imagined fears by solving problems creatively. He overcomes internal conflicts until he meets his biggest challenge yet—the first day of school. And for the first time, he realizes he doesn’t know how to handle a tough situation.
With a simple plot, an empowering repetitive refrain, and vivid illustrations, Dom Knows What to Do appeals to young readers and parents alike.
Get your copy here! It’s also available on Amazon.
Visit our website to hear why kids, parents, and grandparents love the book so much.